Dalian Century Sound Music Culture Museum (World Music Culture Museum)

2023 Annual Visitor Survey Report

I. Introduction

With rapid socioeconomic development and rising living standards, demand for cultural and artistic experiences continues to grow. As a landmark of Dalian's music culture, the Dalian Century Sound Music Culture Museum plays a vital role in meeting the cultural needs of both residents and visitors. This report aims to survey museum visitors in 2023, analysing their visitation behaviour, satisfaction levels, and expectations for the museum to inform its future development.

II. Museum Overview

Since its establishment in 2017, the Dalian Century Sound Music Culture Museum has dedicated itself to collecting, preserving, and exhibiting historical musical artefacts while hosting music-related events. The museum houses a rich collection spanning from ancient to modern musical instruments, sheet music, and audio-visual materials. Additionally, it offers a diverse range of activities, including guided tours, lectures, and concerts.

III. Dissemination and Impact of Music Culture

Through exhibitions and events, the museum enables visitors to gain a deep understanding of music's history, evolution, and influence. Notably, special exhibitions and concerts attract large numbers of citizens and tourists for exploration and engagement. These initiatives not only enrich public cultural life but also enhance the general public's appreciation and understanding of musical culture.

IV. Audience Survey Analysis

Through questionnaires and interviews, we found that the primary audience consists of young adults and students. During their visits, they demonstrated keen interest in music history and regarded the museum as an excellent venue for learning about and appreciating musical culture. Furthermore, visitors gave high ratings to the museum's exhibition content, event organisation, and service facilities.

V. Audience Feedback and Recommendations

Survey results indicate that most visitors are satisfied with the museum's services, though there is room for improvement in certain areas. Suggestions include adding more interactive experiences, offering additional guided tours, and hosting a wider range of music-related events.

VI. Conclusion and Outlook

Overall, the Dalian Century Sound Music Culture Museum achieved significant social benefits in 2023. However, it remains essential to address visitor feedback and suggestions to optimisefurther optimise exhibition content and service quality. Looking ahead, the museum is expected to continue playing a vital role in disseminating music culture, offering enhanced visiting and learning experiences for both residents and tourists.

Dalian Century Sound Music Culture Museum

December 2023