Since its opening on May 18, 2018, the World Music Culture Museum has always focused on the inheritance of music culture and the innovation of museum undertakings. Curator Zhang Jingxuan, with his proposal "Advocating New Museum Concepts to Make Entering Museums a Brand-New Lifestyle for Contemporary People", has built a multi-dimensional and integrated cultural and museum industry chain covering cultural undertakings, cultural industries, cultural technology, cultural tourism industries, and digital culture, practicing the new trend of cultural and museum development.
Curator Zhang Jingxuan has actively promoted the "Museum + Initiative", integrating the art gallery within the museum, the art museum within the museum, the concert hall within the museum, the café within the museum, and the restaurant within the museum. This effort aims to create a museum with the strongest cultural atmosphere, the richest artistic vibe, the most romance, and the most beauty—ultimately making it a museum with the warmest charm!
In addition, the preparation of the Piano Museum, Music Box Museum, and Record Museum is underway, accumulating strength for the future "Museum Cluster of the World Music Culture and Museum Town".
While establishing sound cooperative relationships with well-known domestic universities and cultural/museum institutions, the World Music Culture Museum has also formed good cooperative ties with museums and conservatories in many countries, including Russia, Austria, Germany, the United Kingdom, the United States, France, Japan, and South Korea. It actively promotes national culture and conducts international music and cultural exchanges.
The World Music Culture Museum has signed the International Inter-Museum Cooperation Agreement with the State Museum of Music of the Russian Federation. The State Museum of Music of the Russian Federation is an institution directly under the Ministry of Culture of the Russian Federation. With the goal of advancing practical cooperation in multiple areas such as the collection, exhibition, personnel exchange, and mutual exhibition of music museums, as well as other cultural and artistic fields, the directors of both parties have agreed to carry out exchanges and mutual learning of advanced experience in music museum construction. This initiative aims to promote the quality improvement and upgrading of music museums in China and Russia, and integrate the new museum concept into the lifestyle of contemporary people.
The World Music Culture Museum has also signed the International Cooperation Agreement between Museum and School with the Moscow State Tchaikovsky Conservatory of Russia. Both parties have agreed to carry out in-depth cooperation in areas such as ethnic culture, music culture, academic research, student development, and music industry research.
2023 年 11 月 16 日至18
nference under the topic "Promoting Traditional Culture and Advocating New Museum Concepts to Make Visiting Museums a Brand-New Lifestyle for Contemporary People". A museum serves as a crucial cultural hub for every country to inherit historical culture, collect and record the present, and inspire the future. In the current era of rapid development of the Internet of Things (IoT), big data, artificial intelligence (AI), and the metaverse, traditional culture is often overlooked by contemporary young people. Therefore, the inheritance and promotion of traditional culture, which stands at the crossroads of the times and culture, is particularly important. Enabling the younger generation to continuously visit and fall in love with museums through new museum concepts is the best way to understand and learn about a country’s excellent traditional culture. With the theme "Falling in Love with a City Starts from the Museum", Curator Zhang Jingxuan shared, from five dimensions, how to help young people appreciate the unique charm of traditional culture through museums.
As a cultural and museum professional, Curator Zhang Jingxuan has actively participated in the Annual Meeting of the New Champions (Summer Davos) of the World Economic Forum on multiple occasions. He disseminates the excellent traditional culture of the Chinese nation and promotes music culture, helping the world understand China, perceive Liaoning, and fall in love with Dalian!
The World Music Culture Museum has held over 100 various domestic and international music and cultural exhibitions, and more than 1,000 online and offline Chinese and Western music cultural performance activities, contributing to Dalian's efforts in building itself into a Capital of East Asian Culture! To date, it has received a total of millions of visitors from home and abroad, among which 75% are public welfare receptions. The visitors include domestic and foreign political dignitary inspection groups, participants of the Annual Meeting of the New Champions (Summer Davos) of the World Economic Forum, the People's Liberation Army, public security officers, figures in the cultural and art circles, cultural and museum experts and scholars, media professionals, primary, middle and college students, children with autism, children of migrant workers, and the elderly, etc.
The World Music Culture Museum has become a musical bridge connecting countries, a cultural link between cities, and a brand-new lifestyle for communication and interaction between people.
The World Music Culture Museum is determined to serve as a cultural landmark of Dalian, a cultural card of Liaoning Province, and strive to become a cultural banner for Liaoning to face the whole country!
